Chatham – get ready to be wowed!! ………….. In an effort to connect with your heart & mind, big brands are working hard so that every minute of your day is jampacked with ads and multimedia touch points. One marketing tactic in their toolbox aims to create emotional and long-lasting impressions around events.

From sold out concerts to museums, some events are more memorable than others – perhaps due to stunning graphics, 3D or 4D experiences or interactive installations you enjoyed there. These remarkable experiences may have been the result of projection mapping.

From sold out concerts to museums, some events are more memorable than others – perhaps due to stunning graphics, 3D or 4D experiences or interactive installations you enjoyed there. These remarkable experiences may have been the result of projection mapping.

Projection mapping is a video projection technology where video is mapped onto a surface, turning common objects – buildings, runways, stages, even water – into interactive displays. These surfaces become a canvas, with graphics being projected onto a surface, playing off of the surface’s shape and textures to create a delightful experience of light and illusion.

“Projection mapping immerses consumers into an experience and research has shown that millennials, in particular, would rather invest in an experience than a product.”

The Chatham Armoury will display this amazing technology along with Santa’s LIVE SHOW Dec.
14th-20th, 2020. There will be 3 shows nightly @ 5:30pm, 7:30pm & 9:30pm. We are working hard to make this a FREE event!!